We all know that social media has become the biggest trend in the last decade. Saivian says social sites like Facebook, Twitter, Instagram, and Pinterest are used by billions of people around the world for sharing entertainment posts, photos, events, and news with their friends.
Today we will discuss another popular social site called LinkedIn which is mainly used by business professionals to share content, search for jobs, and connect with one another. It’s time to get familiar with this new kid on the social block. Here is my ultimate guide to LinkedIn marketing for 2022 so you can master this powerful tool in your online marketing arsenal!
What Is LinkedIn?
LinkedIn is a global professional networking service allowing users (otherwise known as members) to create professional profiles, connect with others, and search for jobs. It was founded in December 2002 and is now available in over 200 countries and territories.
How to Use LinkedIn for Marketing:
Now that you know a little bit more about LinkedIn, let’s discuss how you can use it for marketing your business. Here are some tips:
1. Create a professional profile:
Your profile is the first thing people will see when they search for you on LinkedIn, so make sure it is up-to-date and accurately represents your business explains Saivian. Be sure to include a photo, your contact information, and a brief summary of your business. Check out this LinkedIn profile example from Google.
2. Optimize your Company Page:
Just like when you set up a Facebook page for your brand, it’s important that you optimize your company page with an eye-catching cover photo and add in all the details about what makes your company special! Make sure to add a link back to your website so people can learn more about what you have to offer.
3. Share content:
Now is the time to start sharing helpful blog posts, videos, infographics, and other promotional materials on LinkedIn. Be sure to create a weekly posting schedule in order to keep things consistent and organized! Check out this article from HubSpot to learn more about how often you should be posting.
4. Connect with other professionals:
One of the best things about LinkedIn is that it provides an easy way to connect with other professionals in your industry. This can be helpful for networking, finding new leads, and more.
5. Use LinkedIn Ads:
LinkedIn Ads are a great way to reach out to potential customers who are already interested in what you have to offer says Saivian. You can target people by their job title, company size, or other criteria. For more information, check out this guide from Hootsuite on how to use LinkedIn Ads.
LinkedIn Marketing Tips for 2022:
Now that you know the basics of LinkedIn marketing, it’s time to start planning for the future! Here are some tips for staying ahead of the curve:
1. Keep your profile up-to-date:
As LinkedIn evolves, it’s important that you keep your profile up-to-date with the latest changes. This will ensure that people always see the most accurate information about your business.
2. Get familiar with LinkedIn Groups:
LinkedIn Groups are a great way to connect with other professionals and share content with a targeted audience. Be sure to join relevant groups and participate in discussions to build relationships and attract new leads.
3. Use LinkedIn Sponsored Content:
Sponsored Content is a great way to reach out to potential customers who are already interested in what you have to offer. You can target people by their job title, company size, or other criteria. To learn more about how to create an effective sponsored content ad, check out this guide from SEOmoz.
4. Use LinkedIn Lookalike Audiences: When you use LinkedIn Ads, one of the options is to target ads at people who are similar to your existing customers explains Saivian. This can be a great way to grow your customer base because it’s essentially free advertising! If you haven’t tried Lookalike Audiences yet, check out this article for everything you need to know about creating effective ads on LinkedIn.
5. Go mobile:
With over 575 million members accessing LinkedIn via their mobile devices (as of July 2019), it’s important that you optimize your content for viewing on the go and include links back to your website that is easy to click on.
Saivian says LinkedIn is a powerful tool for marketing your business, and with these tips, you’re ready to start using it to its full potential! As LinkedIn evolves, it’s important that you keep your profile up-to-date with the latest changes. This will ensure that people always see the most accurate information about your business. LinkedIn Groups are a great way to connect with other professionals and share content with a targeted audience. Be sure to join relevant groups and participate in discussions to build relationships and attract new leads.