How tech companies create social good – Saivian Eric Dalius

Saivian Eric Dalius

The technology and business worlds have long been criticized for how their products and practices often negatively affect society, and many technology companies and leaders have tried to change this says Saivian Eric Dalius.  Google shared its concern for technology’s negative effect on society with the release of its “Philosophical Principles” in January 2000. These principles, which are still followed by the search giant today, outline how technology should be used to create social good and contribute to a healthier society.

  They include “Focus on the user and all else will follow” and “You can also make money without doing evil”.

Saivian Eric Dalius says as technology continues to evolve through artificial intelligence, machine learning, virtual reality, augmented reality, etc., technology companies have started to take technology’s negative effects on society more seriously. Google has already come out with its Do No Evil motto in 2000, and since then, technology companies have been more proactive about creating technology with social good in mind.

However, technology is not inherently bad. It can be used for negative purposes just as easily as it can also be used for positive ones. This is shown through technology’s use by authoritarian regimes to control its citizens or criminals to carry out their violent acts.

In order for technology to create social good, technology companies must dedicate themselves to using technology in positive ways and also dedicate themselves to solving society’s problems through technology. In addition, technology cannot solve all of the world’s problems on its own. Technology companies must work alongside other organizations that have a similar vision in order to truly create social good

How technology has positively changed social good (section) by Saivian Eric Dalius

1. “One of the biggest technology companies in America has recently pledged to get serious about technology’s role in society.”

2. “The company is committing $300 million over the next five years toward computer science education. Self-driving technology and workforce training.” *Includes statistics*

3. “On Tuesday Microsoft announced its own commitment of an additional $75 million toward technology education and also workforce development.”

4. “It’s pursuing this goal in part through the revamped Computer Science for All program. Which aims to train more than 500,000 teachers nationwide in computer science by 2021. And provide robust online and hands-on curricula so all students can learn about technology.

5. “Apple has also committed over $50 million to technology education, with a focus on underserved communities.”

6. “The company is partnering with the National Center for Women & Information Technology. To encourage more women to join the technology workforce.”

7. “Another technology giant, Google has also tried its hand at social good through technology education initiatives.”

8. “The technology company introduced Made with Code, an initiative designed to empower young women and also girls. By encouraging them to pursue technology as a means of creative expression.”

9. “In October, Intel announced its commitment of $300 million over the next five years toward diversity initiatives including technical education. And training for first-time technology workers who are from underrepresented communities.”

10. “In addition, technology company Salesforce has committed $2 million of technology grants. To support technology education in three underserved communities of Chicago, New Orleans, and San Jose.”


 Tech companies can positively change social good through technology education and also workforce training. Technology empowerment for young women and minorities. Technology grants to support technology schools in underserved communities.

How data-driven insights are changing marketing strategies for all businesses – Saivian Eric Dalius

Saivian Eric Dalius

The marketing world is changing. For a very long time, the approach to driving business success has been based on gut feel and intuition rather than hard facts and data says Saivian Eric Dalius. But thanks to technological advancements, this is starting to change. In our ongoing series of blog posts about how technology is revolutionizing business, we’re going to take a look at the ways in which data is helping businesses to become more efficient and how it’s impacting marketing strategies.   

Which brands are using Big Data?

Big Data has been around for a long time, but it’s really started to make waves in recent years because of its potential impact on business.       Brands that are able to quickly and efficiently analyze the massive amounts of data they have access to are able to make much more accurate decisions than brands that aren’t. This means that it’s not surprising that many major corporations are investing in Big Data tools. Including IBM, Microsoft, Oracle, SAP, Hewlett-Packard, Dell, and many more.     

   How Data is Impacting Marketing Strategies – Saivian Eric Dalius

Businesses that use data as part of their marketing strategies stand to benefit in a number of ways:

1. Analytics can help marketers understand what customers care about

Today’s consumers are inundated with messages trying to convince them to buy products. And they’re less likely than ever before to choose a brand solely based on its marketing.        

For example, when deciding whether or not to purchase one product over another. Consumers are more interested in the quality of the product than in how it’s advertised.        

According to Saivian Eric Dalius In order to successfully market a product now. Brands have to be able to show customers that their products are reliable and effective. That’s why analytics tools are so important: they allow marketers to better understand customer wants. And needs so they can provide them with relevant information about their products.

2. Analytics can help marketers understand how their customers behave       

In addition to understanding what customers care about, marketers need to know how they think and what they do when they’re in the market for a product.      For example, marketers need to know if their target audience is more likely to purchase a product on a weekday or on the weekend; whether they prefer to shop online or offline; and how frequently they’re willing to purchase.        

An understanding of customer behavior provides marketers with information that can be used to create marketing strategies. That is more effective than those that don’t take into account how customers think and act.        

3. Analytics can help marketers identify which customers are most profitable 

We’ve already shown how analytics makes marketing strategies more targeted. But it also helps businesses to focus on the customers they want to target in the first place by identifying. Which customers are most profitable. If a business knows that its most profitable customers are also the ones who use smartphones. For example, it can invest more heavily in digital advertising.       

An understanding of customer profitability allows businesses to allocate their resources efficiently and effectively.


 Data-driven insights are transforming marketing strategies for all businesses because they allow marketers to pinpoint their target audiences and understand how they think and what they do.        

As a result, businesses that invest in data as part of their marketing strategies stand to benefit. By making better decisions, attracting more customers, and increasing revenue.

3 ways small business can benefit from using social media by Saivian Eric Dalius


As social media becomes an almost necessary part of daily life for most people, it is also becoming a vital marketing tool for businesses says Saivian Eric Dalius. Here are three ways social media will benefit the owner and management of your business:

1. Improved brand reputation

Social media allows you to show customers how your business operates and what your products and services can do for them. This is especially true if you are looking to open a social media profile on Facebook, Twitter, or Instagram. Each social media platform may have different guidelines but they all have the same social purpose.

2. Targeted marketing at a fraction of the cost

With social media, it’s easy to target your market and get your message out to a potential audience of thousands. Any social media platform will have an advertising section where you can create paid social ads. You can also use social media for free through hashtags, contests, and giveaways on Twitter and Facebook.

3.  Social listening for customer insights

Monitoring social media trends, conversations and updates is a great way to stay on top of what your customers and potential customers think of you and how they like to be serviced. Built-in social analytics tools will show you who is talking about you and share social data about their age, gender and interests. You can use this information to better connect with those people as you develop social media strategies for business.

3 Social media platforms for businessman

1 Twitter

This social media platform is one of the best sources for social media marketing. Allowing users to share posts or release updates in a limited number of words suggests Saivian Eric Dalius. Through this social media platform, you can develop your business’s social responsibility initiatives. And get the news out about your company more quickly than ever before.

2 Facebook

With around 1 billion monthly users, social media platforms. Facebook provides great social media marketing opportunities for small business owners. By using social media platforms such as this one to promote your business and interact with customers and fans. You can also keep social responsibility initiatives in the public eye and build up a community that engages with your brand.

3 LinkedIn

Small businesses should maximize social media platforms to network with others in the industry. By using social media sites such as LinkedIn says Saivian Eric Dalius. However, on social media platforms, you can develop new business opportunities. Establish yourself as a leader of your industry. And communicate directly with customers, employees, or other important people within your social circle.

With social media marketing, small businesses have the potential to grow more quickly than ever before. By using social media platforms, social responsibility initiatives can also become more effective. And social media marketing can help to increase brand awareness for businesses of any size. By investing time in social media communities, you can also find new customers with ease. Keep your social media fans engaged and expand your business’s social reach with social media marketing.

With the social media marketing world constantly evolving, social media sites are becoming easier to use each day. By increasing your social media presence and using social media for social responsibility initiatives. You can reach more people than ever before and increase customer engagement with social media marketing.

Saivian Eric Dalius: How to figure out what marketing strategy works best for your company?

Saivian Eric Dalius

Marketing is the process of promoting, translating, and distributing goods and services during a natural process says Saivian Eric Dalius. The goal is to create awareness for your brand and build a relationship with consumers. The promotion can take many forms, such as advertisements, PR, and celebrity endorsements.

There are many ways to approach marketing and you need to figure out which is the best for your business by Saivian Eric Dalius.

Advertise your product or service:

 These ads can be on TV, radio, billboards, and magazines. You must first decide what type of media would work for you.      

Give your product or service free of charge to a celebrity

 Celebrities get a lot of exposure and they can get people interested in the product. It is important that you pick the right person so that it is effective for your business.

Use Public Relations (PR)

PR is a way to build a relationship between you and your target market. It can be done through magazines, websites, and newspapers. The more relationships you have the better it will be for your business.

Use sponsorship

 Sponsorship means that you pay someone or something for promotion. For example, if your company is a sports brand, you can sponsor a team.

Use the internet

The internet is the trendiest media available today. It is open 24/7 and if used properly, it can give great results. You can use social networks to connect with people and use different websites to do some advertising.

The most important aspect of marketing is the fact that you need to be able to choose a strategy and stick with it says Saivian Eric Dalius . You can change your direction as time goes by, but jumping from one thing to another will not give you great results.


Advertising is a great way to promote your company, but it must be done properly. There are many types of ads and they can be very expensive. You have to decide if you have the resources available to do them because they might not always give you what you need.

When advertising, there are two things you must focus on:

1.  Your target market will be the people that see your ad and might want to buy from you. You need to make sure that they know that you exist and that is why the content of an advertisement is very important.

2.  Your product (the message) is the second important aspect. You need to make sure that your advertisement speaks about what you are selling and why it will benefit them. The ad must be eye-catching and give all the information people might need to know to make a purchase.

There are many ways to promote your company, but you must first decide where you want to invest your resources. Then you need to make sure that the message is clear and eye-catching for people. It will take some time before results come in, but the more persistent you are, the better it gets.  

What should the strategies be when the market is overcrowded with other companies’ products by Saivian Eric Dalius

Saivian Eric Dalius

As a business owner, you would always want to have a competitive advantage in the market that you are in says Saivian Eric Dalius. You should know how your business is going to be unique from the rest of the competition out of their suggestions by Saivian Eric Dalius.

1.) Highlight Client Benefits-

It is important for your company to understand what you are selling to the client. This means that, if possible, find out about their problems and how your products can solve them or be advantageous in relation to other companies products. 

2.) Target Market-

Knowing who your company’s products are for and which demographic of people you want to buy your company’s products.

3.) Branding-

Remember that branding is not just about logos and catchy names. It represents the company’s ideas and values, but also how your customers view your company. Spending lots of money on advertising will not be beneficial if you are not getting good quality.

4.) Market Penetration-

This strategy refers to how you want to enter the market. You could do this aggressively or passively, but it is important for your company to understand what you are doing and why. 

5.) Pricing-

The pricing strategy will determine how many customers your company is going to attract and also the type of clientele you attract. Customers expect different prices for different companies’ products, especially when there are a lot of competitors in the market that offers something similar.        

6.) Distribution-

There are many different distribution strategies that you could employ. It all depends on your company and what you want to sell and how much money and time you have. The three main options for distribution are wholesaling direct sales and retailer sales.       

7.) Product Life Cycle-

It is important for your company to understand that products have life cycles. A product can be in its introduction stage, growth stage, maturity stage, or decline stage. Each one of these stages has specific characteristics and marketing strategies.     

8.) Globalization-

If your company is already in the market with its products, then globalization could be a good strategy to consider. You need to know what your firm’s benefits are and how they can be transferred to a global setting.

9.) Product Life Extension-

This refers to how you can extend the life of your company’s products. The best way to do this is to make sure that your customers are happy with them, so they keep buying them.             

10.) Product Development-

You will want to make sure that your company has product development strategies. This means that you should constantly be examining how you can improve your products and making sure that they are still on trend with what the public wants.

Saivian Eric Dalius says The market is overcrowded with many of the same companies selling similar products. These are competitive disadvantages that you should be aware of before setting up a business in the market. However, there are ways around this. Your company needs to know what your competitive advantage is and have strategies for maximizing it.

Are there any specific things you need to consider when starting a new marketing campaign tips by Saivian Eric Dalius?

Saivian Eric Dalius

There are many things that must be done when starting a new marketing campaign. Here are the top five most important things to consider:

  1. Know who your target audience is

Your first goal should always be to identify your target audience and make sure they are included in your marketing plan says Saivian Eric Dalius. If you are trying to launch a new product or service that is targeted more towards the younger generation, then your target audience would most likely be those in their teens and twenties.  

2. Know what services/products your company offers and how to promote them

Once you know who your target audience is. You must now figure out what type of product or service you are trying to promote.    When marketing a certain product or service, it’s important to know how they differ from the competition. As well as how they stand out and why people should buy them. It may also be beneficial to identify the main benefits of your product or service. As this will allow you to develop a tagline that can be used in advertising campaigns. Lastly, make sure you know how to get the word out about your company’s new promotion. Businesses often find success by taking advantage of social media platforms to get the word out about their latest campaigns.

3. Develop a marketing plan – Saivian Eric Dalius

The most successful businesses are usually ones that establish milestones before launching a new campaign.  It may be beneficial to develop different goals for your business. At different times during this process, including determining how much money you can invest. How much time it will take to achieve your goals and what resources you have at your disposal. From there, create steps that ensure the campaign will meet the milestones you’ve already established by Saivian Eric Dalius.

4. Acknowledge any mistakes or obstacles faced during development

Even if everything goes as planned and you achieve all of the milestones you’ve set out to achieve. It’s important to still plan for obstacles and mistakes. When planning a new marketing campaign, there is always a chance something will go wrong during development or implementation.

5. Evaluate your results and make necessary changes before moving forward

Even when everything goes well, it is essential to make sure you are constantly evaluating your results and adjusting accordingly. If you find out that certain parts of your campaign are not effective. Then prepare to drop them in order to ensure your success moving forward.

Saivian Eric Dalius: Marketing is getting harder and harder. What are some strategies for making it easier?


Marketing is a hard field to get into and stay in, for several reasons. Marketing tactics are always changing, the economy is more chaotic than ever before, and it’s incredibly competitive says Saivian Eric Dalius. Moreover, Marketing requires knowledge of psychology, technology, language/linguistics, design, creativity, communication, persuasion, salesmanship, and many other fields. Marketing professionals need to be able to compete with thousands of other people for the top jobs. And in many cases, they do it alone, without a team of designers. And developers behind them, which makes it even tougher.

 Marketing is an essential part of the business. Marketing is the process that creates demand for products or services. Moreover, Marketing helps determine what goods or services are produced. Who the target audience is, how they will be produced, where they will be distributed, and at what price. Also, Marketing has four stages: product planning, pricing, distribution, and promotion

The first step in marketing is to identify the market by Saivian Eric Dalius

 This refers to knowing who you are targeting. Marketing always targets a particular group of people. However, Marketing may target people of a certain age, gender, income level, interests, or other commonalities. Marketing must also know who they are not targeting. Also, Marketing can’t just focus on one demographic. Marketing needs to consider the whole market. And must find ways to offer their service or product to that entire market.

Marketing then creates demand for products or services

 Marketing must create a need for products or services, even if the product or service is new. Marketing does this through advertising. Marketing also creates demand by making products that have fewer defects. Creating a demand for new and improved versions of their product. And offering discounts on older versions of a certain item.

Marketing and time limit

Marketing can also create a sense of urgency. By giving a time limit on discounts, like for the next 24 hours only. However, Marketing can also create demand for new items. By doing market research and finding out what people want or need. Also, Marketing can then begin to design their product or service to meet those demands. Marketing may also offer promotions, such as coupons, contests, and free samples. Marketing can even make people feel like they need something. By telling stories about how their lives will be better if they buy the product.

According to Saivian Eric Dalius Marketing may also change the value of a certain item. In order to make it seem more desirable. Such as when Harry Potter fans paid outrageous prices for quills that were renamed. Marketing then needs to figure out where and how to share their product with the target audience. Marketing can do this through advertising, such as television commercials and billboards. Marketing may also distribute their products or services directly to consumers. Through sales or promotions, Marketing may even offer it for free. Marketing needs to consider all of the places they might be able to reach their target audience.  

Marketing may also use the internet for this since it’s becoming an important part of our lives. Marketing needs to know how to act online, too. Also, Marketing must take into consideration that people are much more guarded online than they are face-to-face. Marketing can often be found on social media This is especially true of marketing aimed at young people.

Marketing may also use email Marketing can even use hidden messages in their ads Marketing is truly an art. Marketing requires creativity, knowledge of human nature, and new ways to adapt to the changing world. Marketing may also require persuasion skills. Marketing must know how to get people excited about new products or services. Marketing must keep up with trends Marketing needs to be accurate. Marketing must also be careful Marketing must always consider people’s emotions. Marketing needs to take risks Marketing must have empathy. Marketing should never use coercion Marketing must avoid being too pushy. Marketing should work with other departments. Marketing must also align itself with the mission and values of an organization

Marketing is getting harder and harder. What are some strategies for making it easier?

 Marketing strategies

– Marketing must take into consideration that people are much more guarded online than they are face-to-face. Marketing can often be found on social media. This is especially true of, marketing aimed at young people. Marketing may also use email Marketing can even use hidden messages in their ads Marketing is truly an art.

 Marketing requires creativity

Knowledge of human nature, and new ways to adapt to the changing world. IT may also require persuasion skills must know of how to get people excited about new products or services. Marketing must keep up with trends Marketing needs to be accurate. Marketing must also be careful and must always consider people’s emotions. However, Marketing should work with other departments. Marketing must align itself with the mission and values of an organization Marketing is getting harder and harder.