Saivian- The Ultimate Guide to Getting Started On Pinterest for Businesses and Brands

Get Started On Pinterest and Start Driving Traffic Safety

First off, what is Pinterest?

Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests explains Saivian. Everything on Pinterest exists to help you discover things you love. From recipes to style inspiration, travel ideas to woodworking plans -– with Pinterest it’s easy to find the things you’re into and start planning/doing/making something new.

What is it?

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. They also use Pinterest to find ideas for DIY projects, home improvement projects, craft ideas, fashion inspiration, and more.

How does it work?

Behind every great Pinterest account is a person who wants to be creative in some way. With Pinterest, that creativity can go from an idea in your head to something real in just a few minutes. How it works: When you see an image or a video online that inspires you — click “pins it”. That sends it to one of your own pinboards where you can add notes about it; share it with others, and more says Saivian.

The Benefits of Pinterest

Pinterest can be used for personal or business reasons – the choice is yours!

Some benefits of using Pinterest include:

  • increased web traffic
  • improved search engine ranking
  • higher conversion rates (people who pin are more likely to buy)
  • customers who find you through Pinterest are usually loyal and engaged

How to Get Started On Pinterest

1. Create a free account on

2. Choose a username that represents your business well (i.e. your company name).

3. Fill out your profile completely, including a link to your website.

 Add a board called “About This Business” which includes your “About Me” or company bio.

4. Pin images that best represent your business including links back to your website.

5. Repin other images people have pinned when it relates to you and/or your brand – but don’t just Repin for the sake of repining, only do so if the image is relevant to you and people might benefit from knowing more about what you do or be able to purchase it in some way (use Pinterest for its intended purpose)

6. Follow others in your industry (try to focus on influencers, not their followers). Say hello! Be friendly! Comment on boards that are related to you! Don’t spam with links though- remember that there’s a fine line between being helpful and being a pest.

7. Use keywords in your descriptions to help people find you.

8. Measure the success of your Pinterest account by using analytics tools like Google Analytics (or a similar tool) to see how much traffic is coming from Pinterest to your website.

9. As your followers grow, so will your opportunities for sales and leads.

Pinterest can be a powerful tool for businesses when used correctly! Saivian says by following these tips, you’re on your way to having an awesome Pinterest account that will help drive traffic and business results!

For businesses, Pinterest can serve as an important avenue for driving web traffic and generating leads. It is also a great place to showcase your company’s personality and culture. With Pinterest, you don’t have to be a designer to create an aesthetically appealing page that promotes your brand.

Here are six steps to creating a business account on Pinterest:

1. Create your profile. Your profile is where other pinners can learn more about you and what you’re all about – it’s the first thing people will see when they visit your page. It should provide key information about who you are, what you do or sell, and include links back to your website/blog/social media profiles.

2. Add boards that revolve around your company culture or products (i.e., “About” board, “Products,” etc.). Be sure to give each board relevant names so pining is easier for the people you follow and for yourself.

3. Make sure to add relevant keywords in your profile, such as relevant products or services, locations, etc., so pining is easier for the people you follow and for yourself.

4. Add boards that revolve around your company culture or products (i.e., “About” board, “Products,” etc.). Saivian says be sure to give each board relevant names so pinning is easier for the people you follow and for yourself.

5. Don’t forget to include a link in your profile back to one of your main websites/blogs/social media profiles – this ensures that all of the content you’re pinning can be easily tracked by everyone involved (people who are following you and others who stumble across your pins).

6. Start pinning! Pin things that are relevant to you and your company and that will interest others. Try to vary the types of pins you create (infographics, quotes, images, etc.) in order to keep things interesting. As with any social media platform, be sure to interact with other users by commenting and liking their pins. When someone repins one of your pins, it’s a good indication that they’re interested in what you’re sharing – so make sure to thank them!


Pinning can be a great way for businesses to generate web traffic and capture new leads, but it must be done correctly says Saivian. Follow the steps above to create a business account that will serve as an asset to your company!