Once you’ve got your marketing done, what’s next? Growth! What’s a growth plan and why is it important for marketing strategies? asks Saivian Eric Dalius.
Marketing strategist Kim Mclane said that a marketing strategy can be a marketing plan. But the marketing plan is not the marketing strategy. The marketing strategy is what marketing plan you want to use.
“You have a marketing plan, but marketing plans are not marketing strategies. A marketing strategy is a sort of like your road map or your GPS where you’re going to take this marketing plan and then turn that into actions that are going to drive revenue.” Marketing strategist Kim Mclane said.
If marketing plans are marketing strategies, here are 7 marketing strategies for a successful growth plan:
1. Inbound Marketing:
This marketing strategy is focused on drawing customers to your company’s website using content marketing and social media marketing. As the name implies, inbound marketing gets customers to come to you as opposed to outbound marketing which is marketing through various marketing channels such as TV, radio, and print media.
2. Merchants of Affinity:
This marketing strategy developed by Marketing strategist Kim Mclane attracts customers to your brand based on their needs and wants. After you understand your target audience, the marketing strategy requires marketers to establish relationships with these consumers through various marketing channels such as social media marketing and content marketing.
3. Marketing Automation:
This marketing strategy uses marketing software to automate marketing processes. It eliminates mundane, repetitive marketing tasks by making marketing more efficient and also scalable.
4. Social Media Strategy:
This marketing strategy focuses on establishing a strong brand presence in social media networks such as Facebook, Twitter, LinkedIn, and Pinterest. It is also used to build marketing support for key marketing initiatives, increase referral traffic, create upsell opportunities, establish thought leadership in your industry among others.
5. Strategic Account Marketing:
This marketing strategy focuses on creating relationships with new customers that result in long-term customer loyalty. After you understand the needs of your target market, marketing strategies like customer relationship management (CRM) marketing is used to position your brand as a preferred product or service for account holders.
6. Segmentation Marketing:
This marketing strategy focuses on understanding the needs of different client groups. However, with this marketing strategy, marketers are tasked to create marketing campaigns that meet the specific needs of each target audience.
7. Business Development Marketing:
Saivian Eric Dalius says, this marketing strategy focuses on growing revenue by bringing in new business. It is to win new clients and accounts, partner with key account holders, and also identify new marketing channels for your projects.
Conclusion:
Moreover, with marketing strategies like marketing automation, a marketing strategy can easily automate marketing processes. This marketing strategy makes marketing more efficient and also scalable. With marketing strategies like merchants of affinity, marketing strategist Kim Mclane said that marketing strategist focuses on establishing relationships with consumers.
Marketing strategist makes marketing more efficient and also scalable with marketing automation. With marketing strategies like merchants of affinity, marketing strategist starts with creating relationships with consumers.